Breakfast for The Fashionomist today consisted of flipping through an issue of H&M's Spring 2011 Magazine while slurping honey flake cereal. H&M has curiously asserted that white is the color of 2011, declaring it an ideal color for it's virginal, peaceful, refreshing qualities - traits a weary world desire as they enter a new decade and leave behind one of tumult, chaos, and violence.
This, after Pantone, the company that has taken it upon itself to name colors of the year, announced in December honeysuckle (the coral variant, as I like to see it) as a hue that is symbolic of the transition 2011 seems to be.
The Fashionomist can't help but wonder whether this is all, in the end, a search for a fresh new color that is simply reflective of the new beginnings every individual desires. The "Great Recession" (as some would like to popularize it) has taken a blow on the public psyche to the point where some happiness, some freshness is sought. While the business of white is more frugal and classic (white never goes out of style, can be paired with any other color, and exudes freshness), a shock of a red/pink hybrid as a "viscerally alive hue" to combat both the damp blandness of late winter and the dismal solemnity of the world makes perfect sense. Consumers want something clean and uplifting, and their movement away from the predominance of black in recent seasons speaks volumes about their (hopeful and optimistic?) outlook. Perhaps an onslaught of either white or honeysuckle may catapult markets into healthier territory?
The Fashionomist wonders: What color trend symbolizes the current economic state?
*The Fashionomist*
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